Artist Promotion & Collaboration
In today’s crazy world social media, an online presence and promotion of yourself is HUGE! If you had endless amounts of cash you could throw yourself out there is a massive way. In reality startup producers, new artists do not have this kind of money to throw away although it would benefit them considerably in the long term.
We are going to give you some pointers on writing a good profile biography and what type of other information you should give sites, people and records labels.
Artist Biography (around 500+ words)
Make this as detailed as possible some pointers are below
- How you started out and your progression.
- What type of producer are you, do you DJ, where do you DJ.. do you MC ? do you have a residency.
- Have you toured? if so where and years you did.
- Write up an exceptional year for you IE you signed to a huge label, you DJ’ed at an exclusive club.
- Record Labels you are signed to and the types of genres you produce.
- What tracks have you released & year and what you have upcoming in that year/following year.
- Background information
- A conclusion (the end of your biography)
- Make sure you have 8 top quality images of yourself,
- Without logos.
- Without writing/branding on the images.
- What’s a top quality image? 2500 x 2500 px plus is really ideal.
- No selfies.. get real.
- Make sure you have a quality artist logo, looking for something like this click here
What to do weekly or monthly
- Social media linking and updating your profile regular, we often see things out of date on many artists sites or broken links.
- Post on social media sites, past releases.. IE your back catalogue you will find time and time again artists not promoting old productions, why you ask.. the digital market is saturated with millions of people like you, even if your track is released someone might miss it and a year down the line you have more social connection that connect to the type of people and are interested in this type of genre.
- Post new releases regularly, there are plenty of sites out there that can schedule posts to all the social media sites, if you feel its a drag to update all the sites one after another.
- Update.. Update and Update this cannot be stressed enough this might seem like constant spam to your followers but in reality its not, keep the updates relative and informative and if those followers are genuine they will remain with you throughout.
Artist Press Kit
This is a HUGE must do for any artist, this will help you with the following
- It makes you look professional
- All your information will be constant
- Saves email after email to update people
- You can deliver your information electronically or in hard copy style.
Work with as many other producers and DJ’s as you can this will build a communication base, this will help you gain further experience, knowledge and most of all its connections within the industry, do remixes for free and take a percentage once the track is selling
Selling Productions Online
So you have all the above and you’re ready to roll out your tracks to labels ?
Take a step back and think about some things first
You’re a new producer or have just started out how am I going to get on the Top labels
You do not need to sign to Top labels to get experience, connections and promotion, many small labels do this well and the producers move onto larger labels in time once they are established.
So you have signed and have your track on the digital stores, great.
Your track does not sell very well or you get a poor return to what you feel what was a great release.
Understand a few things
- Your standing in the industry will be tiny as the digital music industry is saturated, the key to this is be proactive release at least once a month, release free productions, communicate with other producers and update regularly.
- Your style may have a small minority of people interested in it, get some feedback from people who have commented on your productions on the social media sites, if you do not have any ask your record label to provide feedback to the promo released they “should’ve” scheduled for you.
- Selling in large quantities will take time, years in fact and we are bringing up the “saturated” word again…
Think of it like this you’re looking for a web host there are millions upon millions of them you can search through via a search engine that’s a bit like a DJ searching for a type of track they are looking for a needle in a hay stack.
Access to Contracts, Statements & images, Master & Sample Recordings and Payment profile Information
As you are starting out and moving on producing you will have to keep track of all your information, ask your label(s) if they can supply you with regular information, if not ask them if they have a login system where you can obtain this information, information is the key to label and artist relations.
Creating Playlists and Charts on the Download Stores
This will promote yourself and others, remember to keep them updated at all times.
Creating these playlist / charts will encourage DJ’s, followers and people who like your music style to look at your discography or future releases.
Some useful Links to sign up to and keep updated
(If you sell tracks via Beatport and your profile is updated with the correct information, your Beatport DJ profile will show the tracks you have available to purchase on Beatport)
Create an Artist Profile, read the information on the page as you must adhere to things before you can sign up.
Get your record label to add your artist profile to the database
Not looking to sign your tracks just yet and want to submit it to a huge radio station for possible promotion (UK Only)